THE AMERICAN UNIVERSITY OF ROME
S Y L L A B U S
Course Title: Introduction to Mass Media
Course Number: COM200
Period: Fall 2006
Credits: Three hours.
Professor: Kristen Palana
office phone. 06/58330919 ext. 323
Time: Mondays & Wednesdays 9:00- 10:25 AM
Office hours: By appointment.
Room: Writing Center, 5th Floor, Building B.
Required text: Understanding Mass Communication (7th edition.) by M. DeFleur & E.Dennis. Houghton Mifflin, Boston2002. ISBN: 0618128573
Chapters 1, 2, 3, 4, 5, 6, 7, 8, 13, 16.
Additional readings from handouts and online sources.
Grading: Midterm Exam 20%
Final Exam 20%
Term Project 25%
Writing Assignments/Media Journal 15%
Make sure your cell phone is turned off. If you have an emergency situation that requires your phone to be on, please speak with me first.
Ringing cell phones, late arrival, leaving early, and walking in and out of class while class is in session is disrespectful to your Professor and to your fellow classmates and will result in the lowering of your Class Participation Grade and Overall Grade.
Attendance Grading: 0-2 unexcused absences A
3 “ “ B
4 “ “ C
5 “ “ D
6 and above F
An unexcused absence is one without a valid medical justification, or a written note from the Provost. No make-up exams or quizzes will be given without a documented medical excuse. Incomplete grades are not given.
Attendance is taken at the start of each class. Late arrival will be marked as such. Each 2 late arrivals count as an absence. Arriving more than 10 minutes late counts as an absence.
A- = 90 - 93 B- = 80 - 82 D = 60 - 69
B+ = 87 - 89 C+ = 75 - 79 F = 0 – 59
1 Day 1. Introduction to mass comm. and mass media. The functions of the media.
Read Ch.1 for next class.
Day2. Ch. 1 : The Nature of Mass Communication. Read ch.2 for Mon. and handouts on news for Weds.
2 Day 1. Ch.2 Books : analysis and understanding as per chapter.
Day 2. The power of news. Read ch. 3 and handout for next class
3 Day 1. Ch.3 Newspapers : analysis and understanding as per reading.
Day 2. Newspapers continued. Read ch. 4 for next class.
4 Day 1. Ch.4 Magazines : analysis and understanding.
Day 2. Magazines continued. Magazine writing. Read ch.5 for Mon..
5 Day 1. Chapter 5. Film. Read ch.6 for Weds.
Term Paper proposals due.
Day 2. Ch. 6 Radio. Listening to various shows, analysis. Read ch. 7 for Mon.
6 Day 1 Ch. 7 Television. Analysis of some shows as per reading.
Day 2 Television continued.
7 Day 1 Review for Midterm exam
Day 2 Midterm exam.
Read over break handouts on media literacy.
8 Day 1 What is media literacy? Why is it important?
Day 2 How do we make sense of the world through the media?
Read ch. 13 and handout for Mon.
9 Day 1 Ch. 13 : Audiences
Day 2 Continued.
Read handout on entertainment for Mon.15 Nov.
10 Day 1 What is entertainment? Development of media industries.
Term projects due.
Read ch.8 for Mon.
11 Day 1 Ch. 8: The New Media.
Read ch. 16 for Weds.
Day 2 Media ethics.
12 Day 1 Ethics continued.
Portfolio with all assignments due.
Read handout for Weds.
Day 2 Putting it all together: the media literacy perspective.
Final re-write of term projects due.
13 Day 1 Strategies for increasing media literacy.
Day 2 Round-up and review for final exam.