Essentials:
Spring 2009 Syllabus
Homework:
Week 1
Reading: The Marketers' Challenges
Analize: Little Ceasar's Ad
Analize: Apple 1984 ad.
Week 2
The Creative Process
Economic woes don't disappear from Super Bowl ads
Superbowl 2009: Ads That Pushed Our Usual (Well-Worn) Buttons
Watch Superbowl 2009 Ads
Be Careful with your message:
NY Times Article: An Ad With Talking Pandas, Maybe, but Not With Chinese Accents
CNN.com: Group blasts PETA 'Holocaust' project
Week 3
UNCF Ad
Week 4
Truth
Anti Smoking Commercial
HIV
Classic Anti Pollution Ad
End Fistula
Storyboarding
Why are these so funny? How do props, acting, costumes, sets, and sound play a role?
Citibank Identity Theft
Europe's Best Commercial of 2006
German Coast Guard
Cat and Fish
Why is this effective? How do props, acting, costumes, sets, and sound play a role?
BestUK Commercial of 2004
Week 7: Midterm
Analysis Commercial: Geico Caveman Apology
Week 8:
Geico Caveman Airport
Nike Red Sox
Where's the Beef
Staples
IKEA
This American Life
Text in Video
World on Fire
Clooney Nespresso
Simptopia
Girlfriends
End Fistula
WFP Commercial
WFP Commercial 2
WFP Commercial 3
WFP Commercial 4
Week 9:
The Voice-Over Gets a Makeover
Earth Hour
Mac VS. PC
Week 10:
10 Essentials to an Effective Tv Commercial
Got Milk?
Got Milk Heaven
Mastercard
Mastercard 2
Week 11:
One Laptop per Child PSA
MR. YUK
Anti Drug 1980's Ad
Brain on Drugs
Brain2
Bad Commercial -Local Pizza Ad
Flea Market- Ellen DeGeneris
Week 12:
TIME article: Do TV Commercials Make your Happier?
Product Placement in Movies: E.T.
Product Placement: Austin Powers 2
Made for Web. Long Commercial: In the Doghouse- JCPenny
Main Project Links: (New links will be added as the semester progresses.)
We Want Your Soul -Adam Freeland. What is this song and video about? What are the pros and cons of TV commercials? Can commercials also have a positive effect on society?
Classic TV Commercials (Part 1)
Classic TV Commercials (Part 3)
Classic TV Commercials (Part 5)
NY Times Article on Superbowl Commercials 2007
A collection of Superbowl Commercials
Documentaries
PBS Documentary about Advertising- The Persuaders
Sites to look at:
Youtube- Lots and lots of commercials from past and present. Check out the sneaky viral video "non-commericals" modern-minded advertisers are trying get us to watch. (These are usually on the right side of the Youtube home page.)
Google Videos -Another resource to view commercials.
