Essentials:

Spring 2008 Syllabus
Link to class forums, chat, files, and links, etc...(use your student ID# and last name to log in.)

Homework:

Week 1
Reading: The Marketers' Challenges
Analize: Little Ceasar's Ad
Analize: Apple 1984 ad.

Week 2
The Creative Process
New York Times Article: Superbowl Ads
Superbowl 2008 Ads

Be Careful with your message:
NY Times Article: An Ad With Talking Pandas, Maybe, but Not With Chinese Accents
CNN.com: Group blasts PETA 'Holocaust' project

Week 3
UNCF Ad
Truth
Anti Smoking Commercial
HIV
Classic Anti Pollution Ad

Week 4
Storyboarding

Why are these so funny? How do props, acting, costumes, sets, and sound play a role?
Citibank Identity Theft
Europe's Best Commercial of 2006
German Coast Guard
Cat and Fish

Why is this effective? How do props, acting, costumes, sets, and sound play a role?
BestUK Commercial of 2004

Week 9
Text in Video
World on Fire
Clooney Nespresso
Simptopia
Girlfriends
End Fistula

WFP Logo Large
WFP Logo Smaller Verticle
UN's WFP Logo Smaller Blue Horrizontal

Week 10
WFP Commercial
WFP Commercial 2
WFP Commercial 3
WFP Commercial 4

Week 12
Extra Credit:
1. Read Persuading the Consumer and Citize
2. Write a 1 1/2 to 2 page paper in your own words, comparing and contrasting corporate advertsing with political advertsising. Use additional sources if necessary.

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Main Project Links: (New links will be added as the semester progresses.)

We Want Your Soul -Adam Freeland. What is this song and video about? What are the pros and cons of TV commercials? Can commercials also have a positive effect on society?
Classic TV Commercials (Part 1)
Classic TV Commercials (Part 3)

NY Times Article on Superbowl Commercials 2007
A collection of Superbowl Commercials


Resources for Main Project:
Creative Commons -A royalty free "some rights reserved" resource for obtaining images, audio, video, text, and more.
Flashkit -Royalty free audio, sound effects, and music loops
Flickr -Use this link to find Creative Commons photos you can use.

Documentaries
PBS Documentary about Advertising- The Persuaders

Sites to look at:

Youtube- Lots and lots of commercials from past and present. Check out the sneaky viral video "non-commericals" modern-minded advertisers are trying get us to watch. (These are usually on the right side of the Youtube home page.)

Google Videos -Another resource to view commercials.